UX as a discipline, and its role within organizations, is rapidly evolving. UX positions are increasing in number and variety. The complexity and diversity of building, maintaining and managing UX teams is increasing every year.
Many product teams have elevated UX from a service to the leading discipline for product development and strategy. Products are increasingly taking on the role of establishing a company’s brand resulting in a deepening role with marketing. Layer on the breakneck pace of technological evolution and innovation and the challenge of building and running a successful UX organization is presenting managers with fascinating and novel challenges. Leaders and teams are being driven to rethink how UX fits within the modern organization and embrace new roles and responsibilities.